A personal blog on a mission to improve packs for their owners next adventure.
Pack Config started as a small hobby where I posted photos of my favourite packs. Over 35,000 social followers later and it’s become a reference point for many adventurers across the globe.
In 2016 I relaunched the blog on WordPress to allow for further expansion and to increase my knowledge of the platform. As part of this I developed a fresh colour palette to apply across the site and future products.
Product reviews are one of the key features of the blog and provide an opportunity to liaise with both large and small manufacturing companies regarding product details and store restocks. Writing reviews has also refined my analytical writing and photography skills.
Also included in running the blog is the updating of multiple social networks, coordinating an international team of contributors and managing the stock, distribution and customer support for a worldwide store.