Team Rubicon USA

Creating a consistent and comprehensive suite of icons to be used across all areas of operation.

The ever growing organisation that is Team Rubicon USA had historically created icons on demand. Due to the fast pace nature of their operations, illustrations were done by multiple designers with limited time to evaluate how they worked with existing styles. With icons being central to much of their messaging, they set aside the time to work on a consistent approach.

I begun by establishing an illustration style they were happy with, that was also practical for the many possible applications. I first produced visual composition sketches for review, before digitally illustrating, to reduce the overall time per icon.